MANAGEMENT TEAM      

Darin Ezra-CEO

Darin Ezra has over a decade of experience in the Packaged Consumer Products industry.  Darin started his career in this industry when he founded SunWorld International (SunWorld), a company that specialized in the import and distribution of packaged consumer products. SunWorld first acquired the import and distribution rights for top selling U.S. brands in Southern Africa .  These brands included Celestial Seasonings (the top selling herbal tea in the U.S. , then and today), Ice Drops (one of the Top 10 selling breath fresheners in the U.S. at that time) and Energy Now (the top selling energy tablet in the U.S. for many years).   After two years of operating and growing the company, Darin handed the management of SunWorld’s brands to IS Distributors (IS).  IS was the agent for The Dial Soap Company and Freeman Cosmetics in Southern Africa at the time.  IS ran SunWorld’s brands on a royalty basis for some time.  Darin later sold his interest in SunWorld to IS in order to relocate his business to the United States .   Upon relocation to the U.S., Darin formed a new company called Big Brands which manufactured and distributed consumer packaged products – in 30 U.S. states as well as exported them.   At Big Brands, Darin was responsible for all design, development, packaging, marketing, and operations of the business.  After two years of successfully running the company, Darin sold his interest in Big Brands.  Today, Big Brands sells its products across the U.S. and exports to various foreign countries.   After the sale of Big Brands, Darin went on to launch several successful beverage brands including Go Girl energy drink, which was recently acquired by a major manufacturer of Coca Cola products and distributor of Anheuser-Busch products, as well as Kabbalah energy drink, a nationally distributed and exported brand.

READ OUR BEVERAGE INDUSTRY ARTICLE


Martin Molina manages all strategic marketing efforts for Power Brands LLC.  Martin brings over 12 years of food & beverage marketing experience with industry powerhouses such as Nestle USA and Pepsi.  Prior to joining Power Brands, Martin served as V.P. of Marketing for Light Force Beverage Co. where he led all consumer and channel marketing initiatives for new product launch efforts in the energy drink category.  Previously Martin was a Director of Retail Development for Mattel, Inc., where he was responsible for co-marketing efforts in the food and beverage industry.  Martin also served as a brand manager for Nestle USA , leading new product launches in both infant and adult nutrition.  Martin spent over four years with the Pepsi Bottling Group where he directed customer marketing efforts in the grocery, drug and mass channels, and led co-marketing initiatives with strategic partners such as Frito Lay, Gatorade and the NFL.