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Project Summary: Kabbalah Energy Drink Power
Brands developed and launched Kabbalah Energy Drink to compliment
the successful rollout of Kabbalah Water, a well known product
endorsed by Madonna and other well known celebrities. Power
Brands formulated Kabbalah Energy Drink, designed packaging utilizing
an innovative 12 oz. sleek can, created and executed the strategic
marketing plan, identified and secured comprehensive investment,
negotiated product manufacturing agreements, secured distribution
across the U.S., hired and trained direct sales personnel, and
led sales efforts with key accounts.The launch of Kabbalah Energy
Drink generated significant media attention across the U.S. and in
many other countries. Since
its launch in 2005, millions of cans of Kabbalah Energy Drink
have been sold and today Kabbalah Energy Drink is a sustainable
business which continues to grow and gain both market share and
distribution.
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