With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.
Level 5 Beverage Co. Inc., a subsidiary of Minerco Resources Inc., launched the sparkling vitamin-enhanced beverages in Mango Orange, Lemon Lime and Strawberry Watermelon varieties. Each variety of VitaminFizz contains 100 percent of the recommended daily intake of vitamins C, B6 and B12. VitaminFizz beverages are sweetened with a blend of erythritol, acesulfame potassium and sucralose.