Customer/Vendor Liason

KNOWING YOUR CUSTOMER BASE

There are many important factors to consider when starting a new beverage company. In the beverage world it is crucial to know your customer base and to cultivate those relationships. Having experience in the beverage industry and being aware of the customer’s needs is vital. There is a great necessity to target the right vendors, acquire the business, lock in your product, and then manage that relationship.

Several primary phases in customer relationship management must be utilized to lead to success. The first step is to acquire new customers. In the beverage realm this is done by our superb sales force, marketing management team, and promotional staff. The sales force will be out in the field with your beverage as well as point of sale materials with the sole goal of getting it slotted into stores.

Once customers are acquired, the objective is to enhance the relationship with the customer. Our marketing team hires personable promotional staff to go in to stores, pass out complementary product, and be an energetic face to your company. By holding these promotional events at the stores where your product is sold, the customer will see the commitment to moving cases which will retain and expand the customer base. Customer base retention will lead to more growth and these marketing initiatives are essential in the selling process and keep the customer feeling cared for on every level.

Powerbrands is here to serve as the liaison between your company, the vendor, and the customer. Our highly equipped staff will take you through all the steps of sales, marketing, promoting, and customer relations.

With over a decade of successful beverage development experience, Powerbrands is here to help you understand and successfully navigate the various aspects of working with vendors that will get your drink into the hands of customers.