The team at Power Brands is dedicated to advancing and improving all aspects of the beverage industry. We strive to create amazing beverage brands for the millions of consumers that will drink the products we create and make them part of their daily lives. Join us and be part of the ever expanding beverage industry, together we can create meaningful brands.
Talk to America's leading beverage start-up experts. Request Free Information >
Short Introductory Videos
Leading the way in beverage development, marketing & sales. Request Free Information >
Our expertise extends into every facet of the beverage industry and includes experience with all types of beverages. Our senior team members have been developing beverages or assisting in the beverage development process for almost two decades. We pride ourselves on having been part of achieving multiple national and international awards for beverage development and design. Our highly experienced team of beverage development experts are the best in the industry. When it comes to developing a world-class beverage brand, there is no substitute. But we are way more than just a world class beverage development company. We have a team that is equally as strong when it comes time to sell and market your new beverage brand.
Power Brands structures sales and marketing programs for new beverage brands and can assist with implementing these strategies. We can offer guidance with forming, structuring and running any facet of a beverage company. When it comes to starting a beverage brand there are no other companies that compare to Power Brands' experience or results.
Talk to America's leading beverage startup experts Request Free Information >
Chief Executive Officer
Darin Ezra has over a decade of experience in the Packaged Consumer Products industry. He started his career in this industry when he founded SunWorld International (SunWorld), a company that specialized in the import and distribution of packaged consumer products. SunWorld first acquired the import and distribution rights for top selling U.S. brands in Southern Africa. These brands included Celestial Seasonings (the top selling herbal tea in the U.S., then and today), Ice Drops (one of the top selling breath fresheners in the U.S.) and Energy Now (the top selling energy tablet in the U.S. for many years). After two years of operating and growing the company, Darin handed the management of SunWorld’s brands to IS Distributors (IS). IS was the agent for The Dial Soap Company and Freeman Cosmetics in Southern Africa at the time. IS ran SunWorld’s brands on a royalty basis for some time. Darin later sold his interest in SunWorld to IS in order to relocate his business to the United States.
Upon relocation to the U.S., Darin formed B-Brands which manufactures and distributes consumer packaged products – in 30 U.S. states as well as exporting them. At B-Brands, Darin was responsible for all development, marketing, and operations of the business. After two years of successfully running the company, Darin sold his interest in B-Brands. Today, B-Brands sells its products across the U.S. and exports to various foreign countries. After the sale of B-Brands, Darin went on to launch several successful beverage brands including Go Girl energy drink, which was recently acquired by a major manufacturer of Coca Cola products and distributor of Anheuser-Busch products.
In 2009 Darin expanded his management responsibilities to Europe, while he headed up Power Brands executive team he also headed up a division of an international beverage company that manufactures beverage components and finished products in the EU as well as the UK. Darin is a well-rounded internationally experienced beverage CEO. Let Darin and his team guide you through the process of starting and running your beverage brand.
Chief Marketing Officer
Martin manages all strategic marketing efforts for Power Brands. Martin brings over 14 years of food & beverage marketing experience with industry powerhouses such as Nestle USA and Pepsi. Martin began his CPG career as a research analyst with A.C. Nielsen before joining Nestle USA and progressing through brand management ranks on brands including Nestle Sweet Success, Nestle Carnation Baby Formula and Nestle Carnation Baby Cereal. Martin’s beverage experience includes over four years of channel marketing experience within the Pepsi Cola system. Most recently, Martin led the strategic marketing efforts for Light Force Water Source, a start-up incubator for new energy drink brands and has led operations at Power Brands since its inception in 2006.
VP Business development
Beginning his career in the pharmaceutical industry, Dennis Morales was a chemist for 3M Pharmaceuticals. During his tenure with 3M, he led numerous research teams as well as heading several committees which conducted FDA compliance audits. He became an expert at implementation and spearheaded several development initiatives throughout the company. Dennis pioneered and developed new technology in Near Infrared Spectroscopy which is still used today. Dennis became a 6-sigma black belt in complex quality methods for both cost reduction and profit maximization.
Leveraging his ever expanding base of qualifications, Dennis was recruited by the Nevada EPA. While with the EPA, he served as a Gas Chromatograph Mass Spectroscopy chemist. He was responsible for analytical research and method development.
After over 10 years in the scientific community, Dennis began looking for new challenges. He started and operated a successful real estate and business valuation company.
The combination of these skills then launched him into a career of business consulting. Dennis has had the opportunity to consult on various projects ranging from, small startups to large scale real estate projects.
With Power Brands, Dennis is able to combine his business acumen and his analytical background to fully comprehend the unique opportunities for each Power Brands client.
Business Development Manager
Saul graduated with a marketing degree in South Africa. He is an expert in business development and client relations. He's had over 12 years of national and international experience working on both sides of the Atlantic in the European market as well as New York and Los Angeles. Saul is a firm believer in providing a great experience for his clients, which includes efficiency and professionalism. His passion is innovation, new concepts and consumer goods.
Business Development Manager
Connie Kuo graduated from the University of Southern California with a B.A. in Journalism and a Minor in Communication. She began her career at a tech startup doing marketing, and eventually built and launched her own fashion E-boutique. Connie is a highly experienced business development specialist and also works with clients in our brand management program to develop marketing collateral, investor and retailer presentations, business plans, and coordinate product launches.
Project Management & Operations Managers
Senior Project Manager
Andrea Martin graduated from Virginia Commonwealth University with a B.A. in Fine Arts and Advertising, followed by an M.Ed. in Organizational Development and Human Resource Development. She found herself in the Financial Services Industry where she remained for 18 years before moving into the Food & Beverage Industry. She spent 3 years as a Project Manager working at Nestlé USA, managing various teams in the Technical, Marketing, Finance, Sales, Supply Chain, Graphics, Regulatory, Quality, and Procurement departments. Her project management experience included her ensuring timely and efficient execution of innovation and renovation projects within Nestlé’s Beverage Division; focused specifically on the core Coffee-mate brand business. Andrea now works as a Project Manager with the internal Power Brands team to oversee all operational aspects, from formula and design development to commercial production and marketing/sales, for both small and large clients.
Senior Project Manager
With over 15 years of experience in Consumer Packaged Goods managing multiple product development, licensing, marketing, and branding projects, Erica brings a woman-of-many-hats approach to every project she undertakes. Her greatest skills lie in needs assessment, relationship management, written and verbal communication, and meeting deadlines. She has partnered with and provided international consultation services to companies in China, Hong Kong, Germany, Canada, and the UK. Throughout her career, Erica has worked on many award-winning products and campaigns and is looking forward to translating her unique methodologies and expertise into helping Power Brands customers create amazing beverages. In her spare time, Erica is a volunteer foster for animal rescue and has managed Press and Public Relations for nonprofit civil rights and social action organizations.
Senior Project Manager
Narina holds a BA in Economics from UCLA and a Master of Business Administration (MBA) from Pepperdine University. She is a global business professional with over 10 years of diverse experience in strategy, marketing, operations and consulting for consumer goods project management, and product development. As a Project Manager, Narina guides our clients through the product development process while collaborating with internal and external stakeholders using her experience in identifying customer needs, assessing requirements against internal capabilities and devising a holistic approach to project management to enable their success.
Senior Project Manager
Paul Lee graduated from California State University of Northridge in 2014, where he earned his Bachelor's degree in Business Management. While attending CSUN, he began working at Power Brands as a business intern and was soon hired full-time to assist in Power Brands' extensive online marketing program. Through the years, Paul has gained valuable knowledge in all aspects of the beverage industry and is now a Project Manager. As Project Manager, he works closely with our clients guiding them through all the technical aspects of product development and post development. Paul is very eager to see new emerging brands put their beverages into market.
Production & Procurement Manager
Jania graduated with honors from Woodbury University, where she earned her Bachelor's degree in Business Management. While attending Woodbury, she began working at Power Brands as a project coordinator. Her keen interest and drive in beverage development has helped her excel at Power Brands, gaining valuable knowledge in a variety of functional departments. Jania is now in our operations department where she works closely with clients, attends creative meetings, and sources beverage bottle suppliers and manufacturers. She is eager to continue to enhance her business skills, while helping new brands produce their beverages.
Scott Wisz graduated from California Polytechnic University - Pomona with a Bachelor’s in Business Administration - Accounting. He started his professional career at Power Brands as an Accounting Assistant, but has since taken over management of the Accounting Department. Scott looks forward to continuing his professional career with the beverage industry leader.
Kaylie Du graduated from the University of California, Riverside with a Bachelor of Science in Sociology and Business Administration with an emphasis in Human Resource Management. She began her professional career in various internships doing Marketing, Recruiting, and Business Development. Eventually, Kaylie decided to focus in HR, and now handles our Human Resources Department at Power Brands. She is in charge of the hiring process, employee benefits, and team development. Kaylie enjoys working in HR because she says that she gets to meet people with different personalities all the time. She enjoys conversing with people, and believes that everyone has their own story to share.
Hannah Chang graduated from the University of California, Davis with a Bachelor of Science in Managerial Economics. She began her introduction into food research with an internship in New York for Tovita Nutrition. While gaining more experience at Dole Food Company and the environmental UC Davis Aggie Reuse Store, Hannah’s interest in food products has been a recurring theme. Hannah works with Project Managers and Operations in production to research and source information necessary for client-specific needs. She believes that quality products have a meaning behind them and a purpose to fulfill. Working at Power Brands gives her the opportunity to be part of the process of bringing those products to life.
Food & Beverage Science Team
Senior Beverage Scientist
A native of Southern California, Alina graduated from California State University Northridge with a degree in Food Science and Technology. She began her professional career in the flavor industry, where she was responsible for developing a variety of products such as baked goods, bars and beverages. Her passion for innovation and her knowledge of food and beverage development allows her to work creatively and effectively on new beverages.
Senior Beverage Scientist
Cathy graduated from California State University, Northridge in 2012 with a Bachelor of Science degree in Food Science and Technology. She began her career with Power Brands as an Intern and is currently the Lead Beverage Scientist. She has worked on various formulations and prototype development for many of the upcoming brands. Cathy is eager to expand her knowledge on ingredients, flavors, and production for the Food and Beverage Industry. She is passionate to develop the best product to launch into the market.
Senior Beverage Scientist
Svitlana Kovalenko is a Certified Food Scientist with Masters Degree in Food Science from California State University, Northridge. Her flavor applications background and university faculty experience brings great industry and academic value to the Power Brands R&D Team. Svitlana’s educational and industry focus is in Food and Beverage Research and Development, Safety and Quality Assurance. Svitlana’s enthusiasm to attain perfection and learn new ways of ingredient interaction allows her to bring great solutions for the clients.
Senior Beverage Scientist
SarahBeth Rennie earned a Master’s in Biology and a Bachelor’s degree with a dual major Chemistry and Biology from Georgian Court University in Lakewood, NJ. She began her career at IFF as an R&D Sensory Scientist evaluating and analyzing fragrance molecule for use in perfume development. Continuing her career at IFF as a flavorist trainee, she learned to develop flavors using novel flavor molecules, specializing in citrus beverages. SarahBeth is a researcher and problem solver at heart and loves using her skills to help create successful products. Here at Power Brands, SarahBeth enjoys using her experience in the flavor industry and her exceptional creativity to develop new and innovative beverages.
Senior Food Scientist
Kimber Lew graduated from the University of California Davis with a Bachelors of Science in Food Science in 2013. Her career in food science began at Valley Fine Foods, where she worked as an Assistant Product Developer in the Research and Culinary Innovation department, developing new filled pastas, sauces, fresh pastas, and prepared meals alongside other food scientists and research chefs. She then transitioned to a position at La Terra Fina in their Product Development department, where she created new quiches, dips, and other refrigerated products. Kimber utilizes her passion for and knowledge of savory and sweet flavor profiles, food science, and manufacturing scale-up when developing snack product prototypes in our research laboratory.
R&D Laboratory Technician
Kayla Mann graduated from California State University, Northridge with a Bachelors of Science in Food Science. She began her professional career in the flavor industry, specializing in regulatory where she learned flavor laws and regulations for providing supporting documentation. Kayla joined the Power Brands team as a Laboratory Technician assisting the beverage scientists with formulating new beverages. Since then, she has taken on new responsibilities such as, developing client products and procuring ingredients for laboratory projects. She enjoys engaging with clients and vendors to deliver successful finished beverages. Kayla is eager to continue learning and gaining experience in the beverage industry and becoming a beverage scientist one day.
R&D Laboratory Technician
Aryn Noble graduated from California State University, Northridge with a Bachelors of Arts in English, and continued her education for her Masters of Science in Food Science and Dietetics. She began her career in the flavor industry’s quality control sector, ensuring rigorous standards were adhered to, and producing only the utmost quality flavors. Currently, Aryn assists our highly experienced food scientists with prototype development in the research and development laboratory. Aryn employs her knowledge of flavor and a detail-oriented work style to help our scientists create products that exceed the food and beverage industry’s highest standards of taste and functionality. Aryn’s passion for food science makes her a valuable asset to the Power Brands team.
R&D Laboratory Assistant
Hana Itokazu graduated from Drexel University in Philadelphia with a Bachelor's in Culinary Science. She started as an Intern in the lab and is now a Lab Assistant where she helps the beverage scientists and lab technicians with batching up samples, keeping the lab organized, shipping and packaging. In addition, while Hana works in the lab department, she often contributes to the research and marketing department. Hana’s detail oriented characteristics makes her a great asset as she helps with the marketing of social media posts on Facebook, Instagram, and Twitter.
R&D Labratory Assistant
Crystal is currently the R&D Labratory Intern for Power Brands. She will be completing her Bachelors in Food Science and Technology with an emphasis in Food Safety at Cal State Los Angeles this winter. Upon completion of her degree she hopes to continue to further pursue a career in R&D and Product Development.
Christie began her design career as an intern for the largest circulation newspaper in Monterey County, which introduced her to advertising, marketing, and pre-press production. A native to the San Fernando Valley, Christie returned to SoCal upon completing her studies at Cal State Monterey Bay, where she graduated with a degree in Communication Design (emphasizing in Visual Design). Upon joining the Power Brands team, Christie jumped right into designing product packaging and marketing materials, including point of purchase displays, sell sheets, car wraps, and much more.
Tony graduated from Morningside College with a Bachelors of Arts in Photography and Graphic Design. He moved to Los Angeles in 2013 to do film work, creating sets and designing graphic props. He eventually moved on to work with numerous startups and entrepreneurs developing various brand assets and packaging designs. Tony uses his creativity in all artwork, and currently works in the graphics department creating everything from beverage labels, point of sale materials, websites and social media content.
Amala is a Graphic & UX Design expert with admirable visual design skills, UX strategy, out of the box thinking and loves experimenting skillfully with it. She has three degrees in “Visual Arts”, “Animation & vfx” and also “Web & Interactive Communications” and nearly 6 years of experience complimented by product design & development and brand marketing strategy crafting intuitive, and empowering experiences within products that find themselves at the cornerstones of daily life, all while delivering elevated visuals along the way from idea conception to launch.
Hai Pham graduated from California State University, Long Beach with a BFA in Graphic Design and Branding. Prior to working in the food industry, Hai worked for Oakley, Sony, and various technology firms. He has worked as a Lead Graphic Designer & Coordinator and an Organic Food Distributor for Nature’s Best Inc. for 3 years, designing everything from the business cards to tradeshow booths for Expo West. Moreover, before venturing onto start up and various global opportunities with Coca-Cola, Hai worked as a Jr. Graphic Designer at KeHe Distributors where he developed a private label organic products. Other than having a passion for artwork and design, Hai hopes to one-day travel to all 7 continents and try out all the different dishes.