The team at Power Brands is dedicated to advancing and improving all aspects of the beverage industry. We strive to create amazing beverage brands for the millions of consumers that will drink the products we create and make them part of their daily lives. Join us and be part of the ever expanding beverage industry, together we can create meaningful brands.
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Our expertise extends into every facet of the beverage industry and includes experience with all types of beverages. Our senior team members have been developing beverages or assisting in the beverage development process for almost two decades. We pride ourselves on having been part of achieving multiple national and international awards for beverage development and design. Our highly experienced team of beverage development experts are the best in the industry. When it comes to developing a world-class beverage brand, there is no substitute. But we are way more than just a world class beverage development company. We have a team that is equally as strong when it comes time to sell and market your new beverage brand.
Power Brands structures sales and marketing programs for new beverage brands and can assist with implementing these strategies. We can offer guidance with forming, structuring and running any facet of a beverage company. When it comes to starting a beverage brand there are no other companies that compare to Power Brands' experience or results.
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Joint Chief Executive Officer
Darin Ezra has over a decade of experience in the Packaged Consumer Products industry. He started his career in this industry when he founded SunWorld International (SunWorld), a company that specialized in the import and distribution of packaged consumer products. SunWorld first acquired the import and distribution rights for top selling U.S. brands in Southern Africa. These brands included Celestial Seasonings (the top selling herbal tea in the U.S., then and today), Ice Drops (one of the top selling breath fresheners in the U.S.) and Energy Now (the top selling energy tablet in the U.S. for many years). After two years of operating and growing the company, Darin handed the management of SunWorld’s brands to IS Distributors (IS). IS was the agent for The Dial Soap Company and Freeman Cosmetics in Southern Africa at the time. IS ran SunWorld’s brands on a royalty basis for some time. Darin later sold his interest in SunWorld to IS in order to relocate his business to the United States.
Upon relocation to the U.S., Darin formed B-Brands which manufactures and distributes consumer packaged products – in 30 U.S. states as well as exporting them. At B-Brands, Darin was responsible for all development, marketing, and operations of the business. After two years of successfully running the company, Darin sold his interest in B-Brands. Today, B-Brands sells its products across the U.S. and exports to various foreign countries. After the sale of B-Brands, Darin went on to launch several successful beverage brands including Go Girl energy drink, which was recently acquired by a major manufacturer of Coca Cola products and distributor of Anheuser-Busch products.
In 2009 Darin expanded his management responsibilities to Europe, while he headed up Power Brands executive team he also headed up a division of an international beverage company that manufactures beverage components and finished products in the EU as well as the UK. Darin is a well-rounded internationally experienced beverage CEO. Let Darin and his team guide you through the process of starting and running your beverage brand.
Joint Chief Executive Officer
Martin manages all strategic marketing efforts for Power Brands. Martin brings over 14 years of food & beverage marketing experience with industry powerhouses such as Nestle USA and Pepsi. Martin began his CPG career as a research analyst with A.C. Nielsen before joining Nestle USA and progressing through brand management ranks on brands including Nestle Sweet Success, Nestle Carnation Baby Formula and Nestle Carnation Baby Cereal. Martin’s beverage experience includes over four years of channel marketing experience within the Pepsi Cola system. Most recently, Martin led the strategic marketing efforts for Light Force Water Source, a start-up incubator for new energy drink brands and has led operations at Power Brands since its inception in 2006.
Beginning his career in the pharmaceutical industry, Dennis Morales was a chemist for 3M Pharmaceuticals. During his tenure with 3M, he led numerous research teams as well as heading several committees which conducted FDA compliance audits. He became an expert at implementation and spearheaded several development initiatives throughout the company. Dennis pioneered and developed new technology in Near Infrared Spectroscopy which is still used today. Dennis became a 6-sigma black belt in complex quality methods for both cost reduction and profit maximization.
Leveraging his ever expanding base of qualifications, Dennis was recruited by the Nevada EPA. While with the EPA, he served as a Gas Chromatograph Mass Spectroscopy chemist. He was responsible for analytical research and method development.
After over 10 years in the scientific community, Dennis began looking for new challenges. He started and operated a successful real estate and business valuation company.
The combination of these skills then launched him into a career of business consulting. Dennis has had the opportunity to consult on various projects ranging from, small startups to large scale real estate projects.
With Power Brands, Dennis is able to combine his business acumen and his analytical background to fully comprehend the unique opportunities for each Power Brands client.
Business Development Manager
Saul graduated with a marketing degree in South Africa. He is an expert in business development and client relations. He's had over 12 years of national and international experience working on both sides of the Atlantic in the European market as well as New York and Los Angeles. Saul is a firm believer in providing a great experience for his clients, which includes efficiency and professionalism. His passion is innovation, new concepts and consumer goods.
Connie Kuo graduated from the University of Southern California with a B.A. in Journalism and a Minor in Communication. She began her career at a tech startup doing marketing, and eventually built and launched her own fashion E-boutique. Connie currently works with clients in our brand management program to develop marketing collateral, investor and retailer presentations, business plans, and coordinate product launches. Additionally, she manages our in-house promotions team that is utilized for brand rollouts throughout Southern California.
Mark Wood graduated from The Fashion Institute of Design and Merchandising, Los Angeles with a degree in Graphic Design specializing in Branding. Mark brings over a decade of extensive knowledge in graphic design, brand development, marketing and leadership. As a student, he began his career designing in the apparel industry and quickly expanded in consumer product packaging design ranging from the beauty and cosmetic industry, home good products and the food industry to name a few. Mark also earned a degree in the Culinary Arts and in Culinary Entrepreneurship providing him with a deeper understanding between flavor and visual appeal. At Power Brands, he leads the design team in creating effective solutions for a variety of marketing and packaging design needs.
Christie began her design career as an intern for the largest circulation newspaper in Monterey County, which introduced her to advertising, marketing, and pre-press production. A native to the San Fernando Valley, Christie returned to SoCal upon completing her studies at Cal State Monterey Bay, where she graduated with a degree in Communication Design (emphasizing in Visual Design). Upon joining the Power Brands team, Christie jumped right into designing product packaging and marketing materials, including point of purchase displays, sell sheets, car wraps, and much more.
Brittany Cox graduated from the University of Southern California in 2012. While there she studied social sciences, with an emphasis in psychology and political science. As Project Manager, Brittany guides our clients through the product development process and coordinates communication across our cross-functional team.
Jania graduated with honors from Woodbury University, where she earned her Bachelor's degree in Business Management. While attending Woodbury, she began working at Power Brands as a project coordinator. Her keen interest and drive in beverage development has helped her excel at Power Brands, gaining valuable knowledge in a variety of functional departments. Jania is now in our operations department where she works closely with clients, attends creative meetings, and sources beverage bottle suppliers and manufacturers. She is eager to continue to enhance her business skills, while helping new brands produce their beverages.
Assistant Project & Operations Manager
Taylor recently graduated from California State University of Northridge with a degree in Business Marketing. She started her professional career at Power Brands and is currently the Assistant Project & Operations Manager. Some of her interests include marketing, operations, and social media, which have influenced her career goals. Here at Power Brands, Taylor is enhancing her marketing and business skills by having hands on experience working on client based projects.
Scott Wisz graduated from California Polytechnic University - Pomona in 2013 with a Bachelor’s in Business Administration - Accounting. He started his professional career at Power Brands as an Accounting Assistant, but has since taken over management of the Accounting Department. Scott looks forward to continuing his professional career with the beverage industry leader.
Manager of Online Marketing
Paul Lee graduated from California State University of Northridge in 2014 with a degree in Business Management. As Manager of Online Marketing, Paul oversees all digital media content, development of our brand's websites, online marketing campaigns and optimizing existing digital properties.
Senior Beverage Scientist
With a Masters in Food Science and Technology from the University of New South Wales, Australia, and a Bachelor’s degree in Biochemistry from St. Xavier’s College, India, Niyati brings exceptional academic credentials to the Power Brands Food Science division. Niyati’s extensive knowledge of beverage processing, preservatives, extracts, flavors, coloring, and natural and organic ingredients, allows her to provide expert guidance to clients and develop exceptional formulations in the lab.
A native of Southern California, Alina graduated from California State University Northridge with a degree in Food Science and Technology. She began her professional career in the flavor industry, where she was responsible for developing a variety of products such as baked goods, bars and beverages. Her passion for innovation and her knowledge of food and beverage development allows her to work creatively and effectively on new beverages.
Ozzie has been with Power Brands for over six years. He started as a lab technician and with his passion for food science he has progressed into working on projects independently. He leads the prototype development in the lab and assists the other lab technicians with beverage development. Ozzie is also currently pursuing his degree in Food Science and Technology.
Cathy graduated from California State University, Northridge in 2012 with a bachelor degree in Food Science and Technology. She began her career with Power Brands as an Intern and is currently a Lab Technologist, assisting the Beverage Scientists with research and development. Cathy also assists with various formulations and prototype development for many of the upcoming brands. Cathy is eager to learn everything about the Food and Beverage industry, which really makes her an asset to the Beverage Development team.