Water is vital to all life on earth. Clean drinking water is paramount to proper hydration.

Water based beverages are the fastest growing category in the beverage industry. Recently most new introductions in the water category have water and nutrients added to improve the functionality of the beverage.

Some water companies keep it simple and merely add electrolytes, calcium, magnesium, and potassium. Other water drinks have ingredients that serve some purpose such as aiding in relaxation, bone strengthening, or appetite suppression.

Ingredients that are frequently added to water drinks are vitamin C, calcium, potassium, melatonin, vitamins B3, B5, B6, B12, and E, fiber, natural flavors and various sweeteners. These beverages are still considered water based but tend to have additional functional ingredients.

Power Brands are water packaging design experts as well as experts in bottling water and every other aspect of starting and running a water business. Contact us for a free consultation.


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