Our senior team members have been developing and marketing beverages successfully for over 25 years. We pride ourselves on having been part of achieving multiple national & international awards for beverage development & design as well as assisting in the launch of dozens of brands locally & globally.
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Darin started his career as an importer and distributor of beverages and other fast moving consumer goods. He quickly progressed into manufacturing his own beverage brands and ultimately innovating and incubating new brands for companies across the globe. As an individual Darin has owned, grown and sold multiple beverage brands. Darin sits on the board of advisors as well as owns equity in multiple new and growing beverage companies, he is one of the countries leading authorities on beverage innovation and incubation and consults for the world’s leading beverage brands.
Sheldon guides the organization’s strategic financial direction, creates accountability systems, and focuses on streamlining financial and administrative processes. Prior to joining Power Brands, Sheldon held CFO and COO roles in the textile manufacturing and recycling industries. During his 28 years with his previous company, Sheldon was responsible for managing corporate acquisitions as well as seeking maximum growth through the sales of less profitable divisions. Sheldon has established a track record for aligning financial and business metrics to support business strategy, innovation, and high growth. He graduated from California State University Northridge with a Bachelor of Science degree and worked for three years for a public accounting firm before joining the business sector.
Leslie has spent over 20 years as an entrepreneur and senior executive in the innovation, production and marketing world. Leslie’s hands on approach with Power Brands clients and team members adds tremendous value across the organisation. Having built and sold several successful companies and led numerous organizations, Leslie’s background in product development, manufacturing and marketing brings real world experience to our entrepreneurial and global clients who are new to launching brands.
With over 30 years of experience in the beverage industry, Bill is well known throughout the country as one of the most experienced and effective DSD (Direct Store Delivery) experts in America. As Director of Entrepreneurial Distributors for Red Bull, Bill set up most of the original distribution of Red Bull Energy Drink in the Western United States. Bill went on to be a managing partner at Energized, at the time the largest Red Bull distributor in the United States selling in excess of $100,0000,000 of Red Bull per year, Bill lead Energized for over a decade. At Power Brands Bill manages an elite team of beverage marketing and sale personal and our fleet of delivery vehicles. Bill ensures our clients fully understand the best practices when launching a new beverage brand or expanding on an existing growing beverage company.
Connie began her career in tech marketing and ecommerce and quickly moved into the beverage industry. Connie has been with the Power Brands since 2011 and has grown from strength to strength working very closely with Power Brands CEO and other senior executives. With almost a decade of experience working with hundreds of beverage startups and many global beverage clients including PepsiCo, Keurig Dr Pepper and Mondelez, Connie has accumulated expertise and all aspects of beverage innovation, marketing and sales. Connie Kuo graduated from the University of Southern California with a B.A. in Journalism and a Minor in Communication.
Saul is a high proficient business development professional and client relations specialist. Saul has over 15 years of international experience in business development having working in the European, African and the Americas. Saul is a firm believer in providing a great experience for his clients, which includes the highest ethical standards, efficiency and professionalism all the way through. His passion lies in innovation of new and exciting packaged consumer products with a focus on liquid brands.
Ashley graduated from California State University Northridge with a Bachelors of Science in Management and Minor in Business Law. Her career within the Food & Beverage industry began in the heart of Downtown Los Angeles working in Sales, building relationships with produce growers and clients. She then ventured to work with e-commerce home delivery start up companies growing the company's portfolio to feature local artisan vendors, managing fulfillment teams, and building her buying experience across all commodities (proteins, baked goods, dairy, etc.). Ashley then worked for a meal kit company sourcing ingredients/vendors for the Culinary R&D team as well as project managing fulfillment programs. She has a passion for food, and takes pride in ensuring every detail of the project and process is perfect.
Former in house counsel for Red Bull N/A, Jill has over 20 years of practicing intellectual property law including trademark, copyright, trade secrets, unfair business practices, general corporate law and litigation. She has spent the last 15 years exclusively dedicated to the beverages industry.
For the past 11 years, she has been working exclusively with Power Brands to protect our clients’. Jill has counseled and prosecuted trademarks for hundreds of brands.
Jania graduated with honors from Woodbury University, where she earned her Bachelor's degree in Business Management. While attending Woodbury, she began working at Power Brands as an assistant project manager. Jania was soon recognized for her rare ability to handle vendors and her precision in all aspects of supply chain management. During the past 5 years Jania has become a high-level expert in beverage manufacturing including all of the components and processing methods used in the beverage industry in the US and abroad.
Paul Lee graduated from California State University of Northridge in 2014, where he earned his Bachelor's degree in Business Management. While attending CSUN, he began working at Power Brands as a business intern and was soon hired full-time to assist in Power Brands' extensive online marketing program. Through the years, Paul has gained valuable knowledge in all aspects of the beverage industry and is now a Project Manager. As Project Manager, he works closely with our clients guiding them through all the technical aspects of product development and post development. Paul is very eager to see new emerging brands put their beverages into market.
Alan is a highly experienced R&D leader with a demonstrated history of working in the Food & Beverage industry. Skilled in Consumer Products, International Business, Management, Product Development, and Product Commercialization. Strong business development professional with a Doctor of Philosophy (Ph.D.) focused in Food Science from University of Massachusetts, Amherst MA. Alan leads many of our clients who are new to the beverage industry through best practices and helps them to avoid the pitfalls of starting up and running a business.
With a Bachelor of Business Administration from HEC Montréal, where he focused on marketing and management, and a Masters in Fashion, Experience & Design Management from SDA Bocconi in Milan, Italy, Monji brings a truly global perspective to our marketing program. Monji is fluent in four languages, English, French, Italian and Arabic which is invaluable when dealing with our international clients. Monji’s core focus at Power Brands is managing large marketing programs for products that are in market and growing quickly as well as designing and developing online and in store advertising and promotional materials and programs.
Gustavo is a passionate disruptive Innovator with 15+ year of experience creating viable business solutions while developing distinctive brands and products that are aimed at disrupting the marketplace. Gustavo has an extensive track record in brand creation and brand consulting having worked in ad agencies and innovation development departments within large consumer goods companies around the world. His obsession for finding powerful insights, paired with his constant curiosity, drives him to find new business opportunities with long term financial viability. Originally from Colombia. Gustavo holds BA in Business and an MBA from Northwestern’s Kellogg School of Management.
Alicyn is highly experienced in corporate bookkeeping, accounting, and office administration. Alicyn began her career as an executive assistant to a senior business manager giving her invaluable experience in office administration, time management, and multi-tasking. Transitioning from executive assistant to accounting, full charge bookkeeping, and office administration for small businesses, Alicyn spent many years perfecting the skills needs as a controller. Alicyn supports Power Brands CEO in day to day running of the finance department.
With his extensive background in Chemistry and Food Science, Ian brings a depth of knowledge to beverage development, processing and compliance that is rare in the industry. His experience with a wide range of analytical instruments and beverage manufacturing processes bring enormous value to our clients. Ian works across all disciplines related to formulation and commercialization of liquid consumer packages products. His attention to detail and his ability to walk clients that are new to the industry through the most complicated and intricate aspects of beverage commercialisation make Ian stand out in a very competitive field. Ian holds a Bachelor of Science degree from Penn State University.
SarahBeth Rennie earned a Master’s in Biology and a Bachelor’s degree with a dual major Chemistry and Biology from Georgian Court University in Lakewood, NJ. She began her career at IFF as an R&D Sensory Scientist evaluating and analyzing fragrance molecule for use in perfume development. Continuing her career at IFF as a flavorist trainee, she learned to develop flavors using novel flavor molecules, specializing in citrus beverages. SarahBeth is a researcher and problem solver at heart and loves using her skills to help create successful products. Here at Power Brands, SarahBeth enjoys using her experience in the flavor industry and her exceptional creativity to develop new and innovative beverages.
Kayla Mann graduated from California State University, Northridge with a Bachelors of Science in Food Science. She began her professional career in the flavor industry, specializing in regulatory where she learned flavor laws and regulations for providing supporting documentation. Kayla joined the Power Brands team as a Laboratory Technician assisting the beverage scientists with formulating new beverages. Since then, she has taken on new responsibilities such as, developing client products and procuring ingredients for laboratory projects. She enjoys engaging with clients and vendors to deliver successful finished beverages. Kayla is eager to continue learning and gaining experience in the beverage industry and becoming a beverage scientist one day.
Crystal earned her Bachelor’s degree in Food Science and Technology from California State University, Los Angeles. She began her career at Power Brands as a research and development technician and quickly grew into a proficient food scientist. Crystal has a natural sensory ability that is very rare, her ability to pick up slight nuances in flavors, aromas and textures in food and beverage is unmatched in the areas she chooses to focus on. Crystal works with our global clients and entrepreneurs on a wide variety of beverages but specializes in functional beverage. Crystal is a home cook and self-proclaimed foodie, this passion compliments her food science experience, allowing her to develop amazing new and innovative products for our clients.
Earlene is a food enthusiast and environmentalist, passionate about helping the world eat better through creative and sustainable innovative approaches in food science, food/beverage product development, culinary, nutrition, and marketing. As a Food Science Staff Writer at UCLA Division of Life Sciences and Department of Integrative Biology & Physiology she composed and published food science based articles that included articles on food processing, food innovation, and food biochemistry. Earlene has quickly become an important part of Power Brands food science department through her research and development capabilities. Earlene growth is exponential, the sky’s the limit for this talented food scientist.
With over 8 years of experience in the supplement and health food industry as well as a Bachelor of Science degree from California State University, Northridge, Antonio is passionate about developing and producing healthy and organic food and beverage for consumers everywhere. He leads up a highly proficient team of production managers and assistants as in an invaluable pert of our pilot production facility.
Roland graduated from California State University, Northridge with a Bachelor’s in Food Science. He began at Power Brands as an intern, assisting the team with day-to-day operations. Since then, Roland has spent the majority of his time at Power Brands supporting the commercialization team and the pilot production facility. Rolands main focus is in the Research and Development aspect of innovation and food science. He is passionate about products development and enjoys the evolution of ideas from concept to creation. Roland is highly motivated and intends to grow with the Power Brands and eventually become a senior beverage scientist and leader in the future.
Melina has her Bachelor of Science degree from the University of California Davis where she specialized in Food Science. While at UC Davis, Melina interned at UC Davis Department of Food Science and Technology where she focused on sensory and consumer science research. Since working at Power Brands, Melina has quickly worked her way up from an inter position in our pilot production facility to an important role at the head office where she now specializes in nutritional analysis and other critical documentation that is part of ensuring accuracy and efficiency for our valued clients.
Scott is an industry veteran with over 30 years of experience in food and beverages production and management. Scott has lead a diverse range of food and beverage production facilities and operations, his experience in plant layout and production planning is invaluable to our fast growing manufacturing division. Scott is certified as a SQF practitioner, HAACP planner, and by the Global Food Safety Initiative. He currently directs and runs day to day facility operations and manages capital expenditures at our Bevpac facility.
Eduardo is a Los Angeles native who first discovered his passion for graphic design as a student at California State University - Northridge. Upon graduating with a Bachelor’s of Arts in Graphic Design and Web Design, Eduardo began his career at an award winning Santa Monica based printing company where he helped facilitate the rebranding of the company through web design. When he’s not researching the latest design trends or bringing to life a client’s vision, you can find him hitting the gym or jet setting across the US and Europe.
Shannon Leecher is a Graphic Designer at Power Brands. To her, she believes that design is about implementing ideas, knowledge and aesthetics into a system that tells a story about an individual. Much of her work has been based on people that I know who fit a certain demographic, and I love telling their story. Seeing a concept come together in its final form is one of the most satisfying things to me about being a designer. When she’s not drawing or behind the screen you can find her exploring the great outdoors, eating yummy food, listening to live music, hula hooping, watching Netflix, or playing with her cat.
Jason has nearly a decade of experience as a professional Graphic Designer. He graduated from California State University Fullerton with a Bachelors of Fine Arts in Graphic Design. His career as a Graphic Designer began within an agency working with large and small businesses. His new path has found him at the forefront of the beverage industry. With his passion for creativity, alongside a love for collaboration and teamwork, he looks forward to making a meaningful impact in the industry. When he is not designing, he enjoys the thrill of riding his motorcycle and leading his team to victory in his favorite video games.
Melanie is a graphic artist and illustrator with over 15 years of experience. She has experience in multiple areas of design including apparel design, digital marketing, branding and packaging design. As a health conscious consumer herself, she gravitates towards health and wellness inspired packaging. Melanie has been part of the PowerBrands team for nearly 5 years, and loves creating unique branding concepts for both established and startup companies. When she is not working, she enjoys hiking around LA with her son, husband and dog, painting & going to concerts with friends.
Christi has over 25 years of graphic design experience. She is passionate about and fascinated with beautiful packaging design and the creative process - from initial doodles on paper to full concept completion on the Mac computer. She enjoys helping make Power Brands clients vision come to reality with creative design solutions. She is a SoCal native and graduate of Fullerton College. When she’s not in front of her computer working and drinking coffee, you will find her kayaking, driving her Jeep, playing her ukulele or hanging out with family.