Senior Management

Darin Ezra - CEO

has over a decade of experience in the Packaged Consumer Products industry. Darin started his career in this industry when he founded SunWorld International (SunWorld), a company that specialized in the import and distribution of packaged consumer products. SunWorld first acquired the import and distribution rights for top selling U.S. brands in Southern Africa. These brands included Celestial Seasonings (the top selling herbal tea in the U.S., then and today), Ice Drops (one of the top selling breath fresheners in the U.S.) and Energy Now (the top selling energy tablet in the U.S. for many years). After two years of operating and growing the company, Darin handed the management of SunWorld’s brands to IS Distributors (IS). IS was the agent for The Dial Soap Company and Freeman Cosmetics in Southern Africa at the time. IS ran SunWorld’s brands on a royalty basis for some time. Darin later sold his interest in SunWorld to IS in order to relocate his business to the United States.

Upon relocation to the U.S., Darin formed B-Brands which manufactures and distributes consumer packaged products – in 30 U.S. states as well as exporting them. At B-Brands, Darin was responsible for all development, marketing, and operations of the business. After two years of successfully running the company, Darin sold his interest in B-Brands. Today, B-Brands sells its products across the U.S. and exports to various foreign countries. After the sale of B-Brands, Darin went on to launch several successful beverage brands including Go Girl energy drink, which was recently acquired by a major manufacturer of Coca Cola products and distributor of Anheuser-Busch products.

In 2009 Darin expanded his management responsibilities to Europe, while he headed up Power Brands executive team he also headed up a division of an international beverage company that manufactures beverage components and finished products in the EU as well as the UK. Darin is a well-rounded internationally experienced beverage CEO. Let darin and his team guide you through the process of starting and running your beverage brand.

Martin Molina - COO

Martin manages all strategic marketing efforts for Power Brands. Martin brings over 14 years of food & beverage marketing experience with industry powerhouses such as Nestle USA and Pepsi. Martin began his CPG career as a research analyst with A.C. Nielsen before joining Nestle USA and progressing through brand management ranks on brands including Nestle Sweet Success, Nestle Carnation Baby Formula and Nestle Carnation Baby Cereal. Martin’s beverage experience includes over four years of channel marketing experience within the Pepsi Cola system. Most recently, Martin led the strategic marketing efforts for Light Force Water Source, a start-up incubator for new energy drink brands and has led operations at Power Brands since its inception in 2006.

Charles Quinn – Vice President

Charlie contributes over 20 years of  Consumer Packaged Goods, brand management, and consumer promotion experience.  He began his CPG career at Procter & Gamble, where he spent over 10 years in their flagship division. Across his career, he has had hands on experience working with the top fifteen retailers in all channels of trade.  In recent years, Charlie’s career has focused on consumer promotion.  As a key member at Valassis, Charlie called on his CPG and brand management expertise to create and implement consumer promotion campaigns for international clients such as M&M Mars, Pfizer, Bayer, Novartis, Newman’s Own, and Fuji, helping them to refine and execute against their strategic intent.  In addition, Charlie has served as a business consultant to a host of emerging businesses in a variety of settings, including Silicon Valley, strategizing on how best to capture the consumer. Utilizing his marketing, brand management, and finance experience, Charlie continues to assist Power Brands clients launch new products, refine strategic intent, and execute go-to-market campaigns.   

Evan Silver - Vice President

Evan is a 25-year veteran of the food and beverage industry. A native Los Angelino, Evan graduated from Brown University with a bachelor's degree in international relations and trade. He started his career working in operations management then directed all management recruiting for a prominent publicly-traded Los Angeles-based international restaurant chain, as it grew from two to over eighty-five units over the course of his fourteen years there. Next, he spearheaded the west coast recruiting efforts for the nation's leader in senior-level retained executive search for the hospitality and foodservice industry. His expertise in beverage programs, restaurant operations, project management, information technology, and human resources led him to partner in developing a new full-service casual-dining restaurant company with two Los Angeles-area locations and an upscale cocktail lounge. Evan sold his ownership in these businesses and joined Power Brands, specializing in operations, administration, and new business development.

Niyati Parikh - Director of Research & Development

With a Masters in Food Science and Technology from the University of New South Wales, Australia, and a Bachelor’s degree in Biochemistry from St. Xavier’s College, India, Niyati brings exceptional academic credentials to the Power Brands Food Science division. Niyati’s extensive knowledge of beverage processing, preservatives, extracts, flavors, coloring, and natural and organic ingredients, allows her to provide expert guidance to clients and develop exceptional formulations in the lab.

Alina Guerrero - Beverage Scientist

A native of Southern California, Alina graduated from California State University Northridge with a degree in Food Science and Technology. She began her professional career in the flavor industry, where she was responsible for developing a variety of products such as baked goods, bars and beverages. Her passion for innovation and her knowledge of food and beverage development allows her to work creatively and effectively on new beverages.

 

Kris Guiao - Creative Director

Kris earned his first Bachelor's degree in Applied Ecology from the University of California, Irvine and a second Bachelor's degree from the Art Institute. Immediately after graduating, he began a career as an Account Executive for TransWestern Publishing–one of the largest publishing companies in the nation–becoming one of the fastest and youngest Senior Account Executive in the company's history. Incidentally, it was also there that Kris began utilizing his passion for art and design which prompted him to seek more opportunities and success as a freelance designer ranging from branding, consumer packaged goods, entertainment and publishing.