Although the primary purpose of a marketing test is to learn and improve, our approach is to treat a test like it is a small scale product launch that can be built on and expanded!
Step 1: We put your products in stores and online, we promote your products, real shoppers discover your products and make their initial purchasing decision - to buy or not to buy!;
Step 2: We intercept shoppers before and after they have made their purchasing decision. We gather as much information as possible from them about your products and create a detailed report for you.
Step 3: We use shopper feedback, as well as quantitative data (the results) to make suggestions that often lead to significant improvements to your product and to your marketing plan!