"Power Brands has been an amazing innovation partner over the past two years

so much so that I have personally recommended them to several other divisions within PepsiCo. Their deep, well-rounded knowledge of all aspects of a product launch is truly unmatched and would serve as a great resource for almost any new food and beverage company."

Christ Oates, PepsiCo'sFunctional & Emerging Beverages Innovation Lead

"To say Power Brands is ahead of the curve when it comes to beverage innovation and launching new brands is an understatement.

I have worked with some of the best beverage companies in the world including Red Bull and Pepsi and I have never seen a company develop a world class product and get it into market this quickly and cost effectively."

Bill Juarez, Red BullEnergy Drink's Director of Entrepreneurial Distributors

"Power Brands is filling a critical gap in the beverage innovation cycle.

This beverage industry is so focused on front-end innovation, the companies and the agencies, they overlook a critical gap, which is commercialization, and in-market testing in a real consumer and retailer environment. Well done Darin and the rest of your amazing team!"

Rishi Daing, Aquafina'sSenior Brand Manager & VP Innovation & Incubation for PepsiCo

"Darin and his team at Power Brands has been a key component to our early success at LifeAID.

Working with them has been a true collaboration. They have done so much more than simply helping us develop a great tasting product! Darin himself has shared his unique industry experience and insight to guide us with our rollout and to help us avoid mistakes. They have been a key part of our decision-making process and will continue to be. I would definitely recommend Power Brands to anyone serious about building a successful beverage brand."

Orion Meleham, Co-Founder LifeAid

"Because of Power Brands' efforts, we were able to complete in months a process that would normally take years.

They helped Keurig Dr Pepper rapidly prototype complex formulas, flavors, brand concepts, and packaging designs, then supported a full three-month Southern California market test. Power Brands managed retail placement, distribution, promotions, displays, in-store sampling, shopper intercepts, and surveys, helping us quickly identify the strongest concepts, flavors, pricing, packaging, and placement strategies at a fraction of the time and cost of a traditional innovation process."

Todd NewmanFormer VP Innovation, Keurig Dr Pepper