so much so that I have personally recommended them to several other divisions within PepsiCo. Their deep, well-rounded knowledge of all aspects of a product launch is truly unmatched and would serve as a great resource for almost any new food and beverage company."
Christ Oates, PepsiCo’s Functional & Emerging Beverages Innovation Lead
“Power Brands is filling a critical gap in the beverage innovation cycle.
This beverage industry is so focused on front-end innovation, the companies and the agencies, they overlook a critical gap, which is commercialization, and in-market testing in a real consumer and retailer environment. Well done Darin and the rest of your amazing team!”
Rishi Daing, Aquafina’s Senior Brand Manager & VP Innovation & Incubation for PepsiCo
“To say Power Brands is ahead of the curve when it comes to beverage innovation and launching new brands is an understatement.
I have worked with some of the best beverage companies in the world including Red Bull and Pepsi and I have never seen a company develop a world class product and get it into market this quickly and cost effectively.”
Bill Juarez, Red Bull Energy Drink’s Director of Entrepreneurial Distributors
“Darin and his team at Power Brands has been a key component to our early success at LifeAID.
Working with them has been a true collaboration. They have done so much more than simply helping us develop a great tasting product! Darin himself has shared his unique industry experience and insight to guide us with our rollout and to help us avoid mistakes. They have been a key part of our decision-making process and will continue to be. I would definitely recommend Power Brands to anyone serious about building a successful beverage brand.”
