We are beverage startup specialists - we help you to develop, produce, market & sell your new beverage brand

 
 
Energy Drink Formulation

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Trusted By Global Brands and Startup Companies

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Trusted By Global Brands and Startup Companies |


 

”Power Brands has been an amazing innovation partner over the years”

Chris Oats | PepsiCo - Functional & Emerging Beverages Innovation Lead

 

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I would recommend Power Brands to anyone serious about building a successful beverage brand.”

Orion Meleham, CEO - LIFEAID

 

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Startup Programs

Better Business Bureau A+ rating - most trusted longest-standing business review authority Contact us

  • Come Visit Our State-of-the-Art Beverage Innovation Center. At our award-winning facility, you’ll work with top beverage consultants, food scientists, and startup specialists who guide you through:

    Beverage Formulation – Crafted by America’s leading beverage formulators.

    Brand & Packaging Design – Created by award-winning packaging designers.

    Beverage Manufacturing – Managed by experienced production specialists.

    Marketing Strategy – Developed by top industry marketing experts.

 

We Get You from Start to Store In 90 Days

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We Get You from Start to Store In 90 Days |


In-house beverage development, production management, market testing, and strategic consulting, gets your beverage into stores and online faster and more effectively than any other place in the world.




Start and Scale a World-Class Beverage Brand with Power Brands - America’s Leading Beverage Consulting Firm | #1 Beverage Startup Platform in America

If you're launching a beverage brand or scaling a drink startup, Power Brands is your best partner. We are America’s most trusted beverage consultants, the #1 beverage consulting firm in the U.S., and one of the most comprehensive beverage development platforms in the world. With over 25 years of experience and more than 2,000 beverage startups launched, we are the go-to experts for first-time founders and major global companies alike.

Our award-winning team has been featured on Shark Tank, Bloomberg, CNBC, and has helped secure shelf space in Walmart, Target, 7-11, Whole Foods, Costco, Kroger, and most other top national retailers.

Why Power Brands Is the Best Beverage Startup Partner

  • Over 2,000 beverage startups launched across all categories

  • 25+ years of results in beverage innovation and go-to-market strategy

  • Top beverage consulting firm in America, trusted globally

  • Fully integrated beverage development lab and small-batch production facility

  • Entrepreneurs & well-known global food and beverage companies

We are not just consultants. - We are beverage startup specialists - We build beverage companies.

Let’s Launch Your Brand

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  • Expert Guidance to Navigate Every Step of Your Beverage Journey

    When you’re developing a beverage, there are countless moving parts - and missing even one can cost you time, money, and credibility. Having a real expert who knows exactly what they’re doing guide you every step of the way can be the difference between a smooth launch and an expensive misstep.

    At Power Brands, America’s leading beverage consulting firm, we help you understand what matters most at every stage, so you can make the right decisions the first time.

    Key Areas We Help You Navigate:

    • Business Strategy & Planning – Creating clear, professional beverage business plans to win over investors and partners.

    • Funding & Investment – Understanding your funding options, preparing your pitch, and connecting with the right investors.

    • Brand & IP Protection – Safeguarding your recipe, brand, and packaging with trademarks and legal guidance.

    • Regulations & Compliance – Navigating U.S. food and beverage laws, FDA labeling rules, and packaging requirements.

    • Production & Supply Chain – Finding and working with the right manufacturers, co-packers, and ingredient suppliers.

    • Sales & Distribution – Understanding retail channels, building distributor relationships, and planning market entry.

    • Marketing & Partnerships – Creating partnerships, promotions, and campaigns that drive awareness and growth.

    We work with both first-time founders and international brands entering the U.S. market - helping you avoid costly mistakes, maximize your launch impact, and build a brand that lasts.

  • From Concept to Shelf – Beverage Development Done Right

    Our in-house team of top beverage developers and food scientists works with you to create a drink that’s not just great-tasting, but fully ready for the real world. Every decision—from your ingredient list to your packaging—is made with compliance, quality, and market success in mind.

    We ensure your beverage is:

    • Retail-Ready & Compliant – Formulated to meet all U.S. and international food and beverage regulations, with proper labeling, certifications, and safety testing so you can sell confidently anywhere.

    • Functionally & Nutritionally On-Point – Developed with the right mix of functional, natural, or organic ingredients to deliver proven benefits while aligning with your brand promise.

    • Production-Proven – Engineered for scalability, consistent quality, and optimal shelf life, with formulas that run smoothly in large-scale manufacturing.

    • Market-Tailored – Flavor profiles, sweetness levels, and packaging designed to resonate with your target customers while standing out on the shelf.

    With our expertise, you don’t just get a beverage—you get a product that’s ready to succeed from day one.

  • Packaging That Sells – In Stores and Online

    We design packaging that not only looks incredible but also performs flawlessly across every sales channel. From the moment a customer sees your product to the moment they open it, every detail is crafted to drive purchase and build your brand.

    We deliver packaging that is:

    • Visually Striking & Brand-Aligned – Eye-catching label, bottle, can, or multipack designs that stand out on crowded shelves and align with your brand identity.

    • Clear & Informative – Ingredient lists, nutrition panels, and claims presented in an easy-to-read, compliant format that builds trust.

    • Smart & Connected – Integrated barcodes, QR codes, or other digital tools that enhance customer engagement and track sales performance.

    • Retail & Logistics Ready – Box, case, and tray designs that meet retailer requirements, protect your product in transit, and display beautifully in-store.

    With our approach, your packaging isn’t just attractive—it’s a sales and marketing tool that works 24/7, wherever your customers shop.

  • Pilot to Mass Production – Scale Up the Right Way

    We partner with the most versatile pilot and mass production facilities in the U.S., giving you the ability to test, refine, and then scale your beverage with confidence. We walk you through every step—ensuring your product moves smoothly from small test runs to full-scale manufacturing.

    With our production support, you can:

    • Run Test Batches – Validate your formula, process, and packaging before major investment.

    • Experiment & Refine – Trial flavors, functional ingredients, and packaging formats to find what works best.

    • Gather Real Feedback – Use insights from customers, retailers, and distributors to perfect your product.

    • Scale Seamlessly – Transition from pilot to national production quickly and efficiently, without costly missteps.

    From first batch to nationwide launch, we guide you through a production process built for success.

  • Beverage Marketing That Drives Sales and Builds Loyalty

    Our beverage marketing team helps you transform your product into a brand customers recognize, trust, and recommend. We combine deep industry knowledge with proven strategies to get your beverage noticed—and selling—fast.

    We’ll help you:

    • Build a Brand That Connects – Craft a strong identity and messaging that resonates with your target audience.

    • Plan for Maximum Impact – Develop retail and online launch strategies designed to generate buzz and drive sales from day one.

    • Secure Shelf Space & Distribution – Get your beverage into the right stores and onto distributor lists that matter.

    • Leverage Digital Marketing & Influencers – Run social media and influencer campaigns that build awareness, engagement, and sales.

    • Turn Products into Loved Brands – Create long-term customer loyalty through consistent branding, quality, and storytelling.

    From concept to shelf, Power Brands ensures your beverage doesn’t just launch—it thrives.

Let’s Launch Your Brand

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