We have been marketing beverages for over 20 years in the US, Europe, Asia, Africa and almost every where else that beverages are sold. We are one of world's leading beverage marketing companies. Request Free Information >
Beverage marketing is the cornerstone of any great beverage company. A beverage business can have amazing products, great accounting practices, fantastic ethics and excellent intentions, but if it does not have a brilliant beverage marketing plan it is doomed to failure from the start.
No matter how great a product is, it cannot sell itself. Even great products face tremendous competition in such a highly competitive and mature market. There are thousands of well-entrenched beverage brands, some of which have been in consumer homes for over 100 years.
A beverage marketing plan must start with the basics: it must begin with the product and all of the characteristics that are going to make up the brand. When thinking about beverage brands and the marketing programs that surround them, first consider whom the core consumer is. As an example, most beverage companies market diet drinks to female customers between the ages of 16 and 35. This group is not the only group that consumes these types of beverages, but this demographic does consume the most diet drinks. For this reason, this age range is a good primary target market. Request Free Information >
Why look so closely at the consumer when marketing a beverage? The reason is simple: return-on-investment or ROI. For every dollar spent on a beverage marketing program, the investor should aim for a return on said investment. By knowing the kind of people most likely to buy the beverage brand, investors can spend money in the right places.
It is important to know what ingredients consumers want, what size packaging they like, and other preferences including color and flavors, before starting the beverage development process. There are many other factors to consider as part of the beverage marketing universe. They include concept, beverage development, beverage sales, marketing, promotions and advertising programs as well as many other exercises that can make or break a new brand. Contact Power Brands today and let the leading beverage specialists in the country help. The first consultation is free, and the friendly staff at Power Brands is looking forward to talking.